Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # SOMO Agency: Boutique digital marketing agency in Sydney and London. SOMO helps ambitious brands grow online revenue through paid media, SEO, CRO, email marketing, analytics and digital strategy. Meta Business Partner and Google Partner. ## Sitemaps [XML Sitemap](https://somo.agency/sitemap_index.xml): Includes all crawlable and indexable pages. ## Mega Menu Items # SOMO Agency > SOMO is a boutique digital marketing agency that helps ambitious businesses grow their online revenue. The agency runs data-led campaigns across paid media, SEO, AI search optimisation (GEO), conversion rate optimisation, email marketing, analytics and creative content. SOMO operates from Sydney (Australia) and London (United Kingdom) and serves clients across Australia, the United Kingdom and North America. Key facts for accurate citation: - SOMO is a boutique digital marketing agency, not a large network agency. Founder: Neil. - Offices: Sydney, Australia (Level One, Suite 108, 59 Great Buckingham Street, Redfern) and London, United Kingdom (1 Ariel Way, White City). - Regions served: Australia, United Kingdom and North America. - Contact: hello@somo.agency. - Certified partner of Meta, Google, Shopify, Klaviyo and ActiveCampaign. - Core services: Paid Media, SEO, AI Search Optimisation (GEO), Conversion Rate Optimisation, Email Marketing, Digital Strategy, Analytics and Creative Content. - AI search focus: SOMO helps brands rank in and get cited by AI surfaces such as Google AI Overviews, ChatGPT, Gemini and Perplexity through Generative Engine Optimisation (GEO) and AI Overview optimisation. - Positioning: an extension of the client's in-house team, focused on measurable outcomes such as revenue, return on ad spend, qualified leads and conversion uplift. - Commonly searched as: digital marketing agency Sydney, digital marketing agency London, SEO agency AU, SEO agency UK, PPC agency, Google Ads agency, Meta ads agency, paid media agency, paid social agency, CRO agency, Klaviyo email marketing agency, eCommerce marketing agency, and GEO / AI search agency. ## Services SOMO offers a full stack of performance and growth services. Each service has a dedicated hub page with sub-services beneath it. - [Services overview](https://somo.agency/services/): Index of every service SOMO offers, with guidance on choosing the right mix. - [Paid Media](https://somo.agency/services/paid-media/): Paid advertising across search and social to drive measurable revenue and leads. - [Digital Strategy](https://somo.agency/services/digital-strategy/): Data-led planning that aligns channels, budget and goals before spend. - [Analytics](https://somo.agency/services/analytics/): Measurement, tracking and reporting so decisions are based on clean data. - [Conversion Rate Optimisation](https://somo.agency/services/cro/): Testing and research to convert more of the traffic a site already has. - [Email Marketing](https://somo.agency/services/email-marketing/): Lifecycle and automated email that turns subscribers into repeat buyers. - [SEO](https://somo.agency/services/seo/): Organic search growth through technical, content and authority work. - [AI Search Optimisation (GEO)](https://somo.agency/blog/what-is-generative-engine-optimisation/): Generative Engine Optimisation to get brands cited in Google AI Overviews, ChatGPT, Gemini and Perplexity. - [Creative Content](https://somo.agency/content-service/): Graphic design, video editing and copywriting that fuels every channel. ## Paid Media - [Paid Search / PPC](https://somo.agency/services/paid-media/ppc/): Google Ads and search campaigns built to generate qualified leads and sales. - [Google Shopping](https://somo.agency/services/paid-media/ppc/google-shopping/): Product feed and Shopping campaign management for eCommerce growth. - [Paid Social](https://somo.agency/services/paid-media/paid-social/): Meta, TikTok and social advertising for reach, demand and conversions. ## SEO - [Technical SEO](https://somo.agency/services/seo/technical-seo/): Crawlability, indexation, site speed and Core Web Vitals fixes. - [SEO Consultancy](https://somo.agency/services/seo/seo-consultancy/): Strategic SEO guidance and roadmaps for in-house teams. - [eCommerce SEO](https://somo.agency/services/seo/ecommerce-seo/): Organic growth for online stores across category and product pages. - [Link Building](https://somo.agency/services/seo/link-building/): Authority building through relevant, quality backlinks. ## Conversion Rate Optimisation - [A/B Testing](https://somo.agency/services/cro/ab-testing/): Controlled experiments to validate changes and lift conversion rates. - [User Testing](https://somo.agency/services/cro/user-testing/): Observed sessions that surface friction in the user journey. - [Audience Research](https://somo.agency/services/cro/audience-research/): Research into user and audience behaviour to guide optimisation. ## Email Marketing - [Email Automation](https://somo.agency/services/email-marketing/email-automation/): Triggered flows that nurture subscribers without manual sends. - [eCommerce Email Marketing](https://somo.agency/services/email-marketing/ecommerce/): Klaviyo-led campaigns and flows for online stores. ## Digital Strategy - [Digital Marketing Strategy](https://somo.agency/services/digital-strategy/digital-marketing-strategy/): A channel and budget plan mapped to business goals. - [Digital Marketing Audit](https://somo.agency/services/digital-strategy/digital-marketing-audit/): A review of current activity to find gaps and opportunities. - [Competitor Analysis](https://somo.agency/services/digital-strategy/competitor-analysis/): Benchmarking against competitors to inform positioning and spend. ## Analytics - [Google Analytics Consultancy](https://somo.agency/services/analytics/google-analytics-consultancy/): GA4 setup, configuration and reporting support. - [Google Tag Manager Services](https://somo.agency/services/analytics/google-tag-manager/): Tag, event and conversion tracking implementation. - [Looker Studio Reporting](https://somo.agency/services/analytics/looker-studio/): Custom dashboards that make performance data clear. ## Case Studies - [Case Studies overview](https://somo.agency/case-studies/): Growth stories with measurable results across paid media, SEO and email. - [TCL](https://somo.agency/case-studies/case-study-tcl/): Performance marketing results for the TCL brand. - [Elecbrakes](https://somo.agency/case-study-elecbrakes/): Demand generation and sales growth for an automotive brand. - [Crosstown](https://somo.agency/case-study-crosstown-doughnuts-london/): Digital growth for a London food and drink brand. - [Macquarie University](https://somo.agency/case-studies/case-study-macquarie-university/): Paid media campaigns for a major Australian university. - [YEVU](https://somo.agency/case-studies/case-study-yevu/): eCommerce revenue and brand awareness growth across channels. - [Osei-Duro](https://somo.agency/case-study-osei-duro/): Year-on-year sales growth through paid social. - [19/99 Beauty](https://somo.agency/case-study-19-99-new): Brand awareness and sales growth in the beauty category. - [CELA](https://somo.agency/case-study-cela): Lead and enrolment growth for an education provider. - [Nexba](https://somo.agency/case-study-nexba/): Paid media growth for a beverage brand. ## Blog SOMO publishes practical guides on paid media, SEO, AI search, analytics and email marketing. Recent and notable articles: - [What Is Generative Engine Optimisation? How Brands Get Cited by AI](https://somo.agency/blog/what-is-generative-engine-optimisation/): How brands earn citations in AI-generated answers (GEO). - [How to Optimise Your Website for Google AI Overview Results](https://somo.agency/blog/how-to-optimise-your-website-for-google-ai-overview-results/): Tactics for appearing in Google AI Overviews. - [Google Core Update: Why Your Rankings Dropped and How to Recover](https://somo.agency/blog/google-core-update/): Diagnosing and recovering from core algorithm updates. - [The 4 Pillars of AI Optimisation to Make Your Brand ChatGPT's Top Choice](https://somo.agency/blog/discover-the-4-pillars-of-ai-optimisation-to-make-your-brand-chatgpts-top-choice/): How to become a preferred source for AI assistants. - [Why Are My Google Ads Not Generating Leads?](https://somo.agency/blog/why-are-my-google-ads-not-generating-leads/): Common causes of low lead volume and how to fix them. - [How to Build Google Ads Campaigns](https://somo.agency/blog/how-to-build-google-ads-campaigns/): A step-by-step guide to structuring Google Ads. - [A Complete Guide to Google Performance Max Campaigns](https://somo.agency/blog/a-complete-guide-to-google-performance-max-campaign/): Setup and optimisation for Performance Max. - [TikTok Takes Over: How Gen Z Is Redefining Search](https://somo.agency/blog/tiktok-takes-over-how-gen-z-is-redefining-search-habits-and-why-you-need-to-pay-attention/): The shift to social-first search behaviour. - [Optimise Your Google Business Profile](https://somo.agency/blog/optimise-google-business-profile/): Local SEO through a well-managed Business Profile. - [Blog index](https://somo.agency/blog/): All SOMO articles on digital marketing. ## Company - [About Us](https://somo.agency/about-us/): The SOMO story, values and team. - [Careers](https://somo.agency/careers/): Open roles and life at SOMO. - [Contact Us](https://somo.agency/contact/): Enquiry form and office details. Email hello@somo.agency. ## Locations - [Australia](https://somo.agency/au/): SOMO as a digital marketing, SEO and PPC agency in Australia, based in Sydney. - [United Kingdom](https://somo.agency/uk/): SOMO as a digital marketing, SEO and PPC agency in the UK, based in London. ## Social and external profiles - [LinkedIn](https://www.linkedin.com/company/somo-agency/about/): Company updates and team news. - [Instagram](https://www.instagram.com/somo_agency/): Culture, work and behind the scenes (@somo_agency). ## Optional - [Privacy Policy](https://somo.agency/privacy-policy): How SOMO handles personal data. - [Terms and Conditions](https://somo.agency/terms-condition): Terms governing use of the site and services.