A/B Testing Agency
Optimise User Experience with Data Driven Decisions from Methodical A/B Testing
Stop guessing and start working with data to make informed decisions based on customer behaviour.
Elite Body Contouring
Lug+Carrie
Boss
Color Tile
City of Sydney
Crosstown
Elevate Your Strategy with Expert A/B Testing Services
Learn about your customers and discover what they like with A/B testing. A/B testing is a fundamental part of conversion rate optimisation (CRO) that helps our clients generate more online revenue and capture and convert leads.
Our A/B testing methodology improves ‘always-on’ paid media and organic activities by using rich data and the insights they uncover to make educated business decisions
Key Benefits
Optimize Conversion Rates
A/B testing allows you to experiment with different variations of your website or app to determine which ones lead to higher conversion rates, ultimately boosting your business’s bottom line.
Enhance User Experience
By systematically testing different design elements and features, A/B testing helps identify what resonates best with your users, leading to an enhanced user experience and increased engagement.
Data-Driven Decision Making
A/B testing provides valuable data and insights into user behavior and preferences, empowering you to make informed decisions backed by evidence rather than relying on guesswork or assumptions.
GOOGLE REVIEWS
We go above and beyond for our clients
Tracey Long
21/03/2023
A great agency that focuses on results. Good communication and an excellent grasp of paid digital advertising strategies.
Pete
20/02/2023
We have used a few different agencies for our marketing on our journey. We were then strongly recommended to SOMO and they have easily been the best performers. Couldn't be mor satisfied.
Leanne McGirr
19/01/2023
Highly recommend the SOMO team, we worked together for a year and a half on paid search campaigns. Neil, Nick and the team were a pleasure to work with, they took the time to get to know our business and made recommendations which showed they understood our goals. Not only did our lead volume grow, but the quality of the leads increased which boosted business performance. Great results.
Anna Robertson
30/09/2022
Working with SOMO is a total pleasure and it's had a huge positive impact on YEVU's brand awareness and sales, allowing us to grow as a social enterprise and fashion brand. We were selling around 30-40 units per month on the online store and since we’ve been working with them and we’ve managed to increase that ten fold. We have been able to renovate and expand our workshop so that we can house 17 full-time staff and 3 apprentices, doubling our staff. I would recommend SOMO to anyone wanting to grow with an agency that truly cares about your success.
Tia Saunders
25/09/2022
Lisa and the team are an absolute pleasure to work with, from the strategy phase to execution the team is very responsive and knowledgeable, helping us to scale our business online and achieve our highest months of revenue ever.
Hayley Pardoe
16/02/2022
We love working with SOMO. They are what a great partnership is all about: incredibly collaborative, always pushing us to be better and always there when we need them. Highly recommend.
Camille Pylypczak
19/01/2022
We have had a great experience working with SOMO. They've helped boost our brand awareness in the competitive beauty space, and our sales continue to grow month over month with their support. The team is very knowledgable, helpful, and a pleasure to work with.
Clara Smith
26/11/2021
Moving into the digital advertising space has been seamless with SOMO's help. We have broadened our reach and digital presence, and continue to enjoy year on year uplift in performance. Thanks to Neil and the team at SOMO.
Tony Trevaskis
26/11/2021
Neil and the team are great to work with. Very flexible with tailoring your campaings to suit your needs as well as keeping you informed of their results. Highly recommend!
Lee Dekel
05/10/2021
SOMO is an amazing company. I took Neil’s advice at the start of the pandemic to invest in digital marketing, against my own instincts, and it turned out to be the best investment I ever made in my business. They were lovely to work with and our sales soared during a period that saw many similar-sized businesses shut down entirely.
HIGHLY recommend hiring them, even if you’re running a tight ship. They really understand the digital market and are constantly looking for ways to improve on their methods of reaching new audiences.
ABOUT US
Our Expertise. Your Growth.
SOMO is a boutique digital marketing agency that takes pride in helping ambitious businesses grow.
Gleaning strategic insights from quality data is at the heart of everything we do. We have a pro-fail, supportive structure that rewards strategic testing, learning and growth.
CASE STUDIES
We let the results do the talking
Growth stories featuring our partners achieving their business goals.
LUG+CARRIE: Call-to-Action Experiment
Changing ‘Get started’ to ‘Join now’ increased conversion rates by 7.1% with a 79% chance of best performance, illustrating the impact of precise language in marketing.
LUG+CARRIE: Landing Page Experiment
Tested landing page variations with USPs displayed with icons and cost benefits highlighted before other content. Variation #1 outperformed, with 39% higher click-through rate and 61.6% higher conversion rate.
COLORTILE: Making Button More Prominent
Increasing ‘Add sample’ button size led to 26% more clicks but 9% fewer purchases, highlighting the need to consider ultimate conversion goals. Emphasizes looking beyond surface metrics like clicks to assess impact on user behavior.
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