An SEO agency improves how a website is found across organic and AI-assisted search. The work can include technical SEO, keyword and competitor research, content optimisation, internal linking, digital PR and measurement. SOMO starts with the site’s current performance and commercial goals, then builds a prioritised roadmap around the areas most likely to improve qualified traffic and conversions.

SEO rarely has a fixed finish date. Early improvements may appear within a few months, while competitive terms and larger sites can take longer. Timing depends on the site’s starting position, technical health, competition and how quickly recommendations are implemented. We agree on a baseline first, then report progress through visibility, qualified traffic and conversions rather than promising a ranking by a set date.

SEO costs depend on the size and condition of the website, the competitiveness of the market, the business goals and the level of technical SEO, content and link acquisition required. A smaller service website will usually need a different scope from a large eCommerce catalogue. SOMO assesses these factors before recommending a tailored scope, so the fee and deliverables are clear from the outset.

The strongest SEO measures connect search visibility to business results. We track relevant non-brand rankings, organic traffic quality, leads or revenue, conversion rate and the performance of priority pages. Technical indicators such as indexation and Core Web Vitals provide useful context. Reporting should explain what changed, why it matters and what action comes next, rather than focus on a single keyword position.

SEO and PPC solve different timing needs. PPC can capture demand as soon as campaigns are live, while SEO builds organic visibility over a longer period. Many businesses use both: paid-search data reveals which queries convert, and SEO reduces long-term reliance on buying every visit. The right split depends on budget, existing visibility, margins and how quickly the business needs demand.

Yes. AI search experiences still rely on crawlable, indexable and useful web content. Clear site structure, strong technical SEO and original expert information improve a page’s ability to be retrieved for related questions. There is no special FAQ schema or llms.txt file that guarantees inclusion. SOMO applies the same sound SEO foundations while strengthening the facts and first-hand detail that make a source worth citing.

Both models can be appropriate. A migration, technical audit or defined content project may have a clear endpoint. Ongoing SEO is better suited to businesses that want to grow across competitive topics, publish regularly or monitor a changing site. SOMO scopes the work around the actual need, with clear priorities and ownership rather than treating every website as an identical monthly retainer.

No reputable SEO agency can guarantee a particular organic position. Search results change with competition, algorithms, location, device and the quality of available pages. A credible agency should instead set realistic expectations, explain its methods and measure progress against agreed commercial goals. SOMO focuses on sustainable improvements that can be evidenced, not ranking guarantees that no agency controls.