CASE STUDY

100% Silk

CASE STUDY

The problem

100% Silk was running a successful physical retail store with a loyal following, but they faced challenges in growing their online store. They needed to turn their online store into a consistent and reliable source of revenue.

The results

Achieved 536% year-on-year revenue growth in the first year of advertising

Consistent month-on-month growth every month for the online & physical store

Improved conversion rate by 14%

The goal

Grow the online store, increase sales and provide the client with a consistent and reliable source of income.

We also needed to reach new markets and fans who couldn’t visit the physical store in Toronto, taking the 100% Silk experience global.

The solution

We started with a website audit and implemented changes to increase the conversion rate. Followed by setting up email flows on Klaviyo to nurture potential customers, encourage conversion and increase customer retention.

For acquisition, we targeted niche lookalike audiences, including high LTV lookalikes on Meta. We also ran Pinterest ads for awareness among the target audience and Google search ads for brand and designer promotion.

“SOMO is an amazing company. I took Neil’s advice at the start of the pandemic to invest in digital marketing, against my own instincts, and it turned out to be the best investment I ever made in my business. They were lovely to work with and our sales soared during a period that saw many similar-sized businesses shut down entirely.

HIGHLY recommend hiring them, even if you’re running a tight ship. They really understand the digital market and are constantly looking for ways to improve on their methods of reaching new audiences.”

Lee Dekel, 100% Silk.