Google Shopping Agency
Dominate E-commerce with Google Shopping from a Google Agency Partner
Show your products to potential customers for free with Google Shopping.
Elite Body Contouring
Lug+Carrie
Appear Here
Color Tile
City of Sydney
Clinimed
Boost Visibility and Sales with Google Shopping Ads
Increase your visibility on Google and advertise your products to new customers with Google Shopping. Google Shopping ads contain product images to help capture the attention of people searching for products like yours.
Google Shopping ads are a powerful tool for businesses, offering a visually engaging way to showcase products directly in search results. These ads provide higher click-through rates and better qualified traffic, as customers view product images and prices before clicking.
The wide reach, spanning Google search, the Shopping tab, and partner sites, maximises online presence. Integration with Google Merchant Center streamlines management, while detailed analytics enable performance tracking and data-driven decisions.
Additionally, customisable campaigns and retail-centric tools like smart bidding enhance campaign effectiveness. At SOMO, we believe Google Shopping ads are an essential ad unit for businesses aiming to increase visibility and sales in a competitive marketplace.
GOOGLE REVIEWS
We go above and beyond for our clients
Tracey Long
21/03/2023
A great agency that focuses on results. Good communication and an excellent grasp of paid digital advertising strategies.
Pete
20/02/2023
We have used a few different agencies for our marketing on our journey. We were then strongly recommended to SOMO and they have easily been the best performers. Couldn't be mor satisfied.
Leanne McGirr
19/01/2023
Highly recommend the SOMO team, we worked together for a year and a half on paid search campaigns. Neil, Nick and the team were a pleasure to work with, they took the time to get to know our business and made recommendations which showed they understood our goals. Not only did our lead volume grow, but the quality of the leads increased which boosted business performance. Great results.
Anna Robertson
30/09/2022
Working with SOMO is a total pleasure and it's had a huge positive impact on YEVU's brand awareness and sales, allowing us to grow as a social enterprise and fashion brand. We were selling around 30-40 units per month on the online store and since we’ve been working with them and we’ve managed to increase that ten fold. We have been able to renovate and expand our workshop so that we can house 17 full-time staff and 3 apprentices, doubling our staff. I would recommend SOMO to anyone wanting to grow with an agency that truly cares about your success.
Tia Saunders
25/09/2022
Lisa and the team are an absolute pleasure to work with, from the strategy phase to execution the team is very responsive and knowledgeable, helping us to scale our business online and achieve our highest months of revenue ever.
Hayley Pardoe
16/02/2022
We love working with SOMO. They are what a great partnership is all about: incredibly collaborative, always pushing us to be better and always there when we need them. Highly recommend.
Camille Pylypczak
19/01/2022
We have had a great experience working with SOMO. They've helped boost our brand awareness in the competitive beauty space, and our sales continue to grow month over month with their support. The team is very knowledgable, helpful, and a pleasure to work with.
Clara Smith
26/11/2021
Moving into the digital advertising space has been seamless with SOMO's help. We have broadened our reach and digital presence, and continue to enjoy year on year uplift in performance. Thanks to Neil and the team at SOMO.
Tony Trevaskis
26/11/2021
Neil and the team are great to work with. Very flexible with tailoring your campaings to suit your needs as well as keeping you informed of their results. Highly recommend!
Lee Dekel
05/10/2021
SOMO is an amazing company. I took Neil’s advice at the start of the pandemic to invest in digital marketing, against my own instincts, and it turned out to be the best investment I ever made in my business. They were lovely to work with and our sales soared during a period that saw many similar-sized businesses shut down entirely.
HIGHLY recommend hiring them, even if you’re running a tight ship. They really understand the digital market and are constantly looking for ways to improve on their methods of reaching new audiences.
ABOUT US
Our Expertise. Your Growth.
SOMO is a boutique digital marketing agency that takes pride in helping ambitious businesses grow.
Gleaning strategic insights from quality data is at the heart of everything we do. Our supportive structure is built to reward smart experimentation, learning and long term growth.
CASE STUDIES
We let the results do the talking
Growth stories featuring our partners achieving their business goals.
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Google Shopping Agency FAQs
What is Google Merchant Center and why is it needed for Shopping ads?
Google Merchant Center stores the product information used by Shopping ads and eligible free listings. It connects product titles, images, prices, availability, shipping and business details with Google Ads. A healthy Merchant Center account is essential because campaign targeting depends heavily on the feed. Inaccurate or disapproved data can prevent products from appearing, regardless of the media budget.
What is a Google Shopping product feed?
A product feed is a structured source containing the attributes Google uses to understand and display each item. It includes identifiers, titles, descriptions, images, price, availability and product categories. Feed quality affects which searches a product can match and how useful the listing looks. SOMO reviews the feed alongside the website because the two must agree on key product details.
Why are products disapproved in Google Merchant Center?
Common causes include mismatched prices or availability, missing identifiers, poor images, broken landing pages and policy issues. Merchant Center diagnostics show the affected items and reason, but the fix may sit in the website, feed tool or eCommerce platform. SOMO groups disapprovals by cause and impact, resolves systemic issues first and checks that corrected products are approved again.
What is the difference between Standard Shopping and Performance Max?
Standard Shopping provides more direct control over product groups, bidding and campaign structure. Performance Max uses automation to serve Shopping inventory alongside other Google placements and needs suitable conversion data and creative assets. Neither format is automatically better. SOMO selects or combines them according to data quality, account maturity, margin, reporting needs and the level of control required.
What affects Google Shopping campaign performance?
Performance depends on feed quality, pricing, stock, product images, landing-page experience, bidding, conversion tracking and competitive demand. Product margin and new-customer value also matter when deciding how much to spend. SOMO analyses results by product and category, then improves the feed and budget allocation together so strong sellers are not hidden inside an account-wide average.
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Get in touch with our team to develop an achievable marketing strategy.