To help Padium achieve their marketing goals, we built a comprehensive customer acquisition strategy from the ground up, setting up their ad accounts and crafting a tailored approach to paid advertising. Recognising the importance of a seamless booking experience, we provided conversion rate optimisation (CRO) recommendations for both their initial launch site and newly designed website, ensuring it was fully optimised to drive bookings.

Understanding that high-quality content is key to ad performance, we developed detailed ad content briefs and collaborated closely with Padium’s photographer and videographer to capture engaging, high-performing creative for paid campaigns. We launched Google Ads and were later approved to optimise our campaigns for facility visits, enabling us to track users who interacted with our ads and then visited the club.

To re-engage past customers, we introduced a monthly win-back email campaign targeting individuals who hadn’t booked in the last 30 days. Throughout our strategy, we maintained Padium’s luxury positioning, emphasizing its high-end facilities and premium experience while staying true to the brand’s tone of voice.