Appear Here

To help Appear Here improve the efficiency and profitability of their paid media activity, we focused on refining their paid search strategy across Google and Microsoft Ads around high-intent search behaviour. This included building out Dynamic Search Ads campaigns to better match users with relevant retail space pages, as well as creating localised campaigns for key London areas such as Notting Hill, Soho and Shoreditch, where demand and conversion potential were strongest.

We also introduced competitor campaigns to capture users actively comparing retail space providers, while continuing to optimise campaign structure, budgets, keywords and search terms on an ongoing basis. Each month, we reviewed performance trends across both monthly and year-on-year data, helping us understand where demand was shifting and where budget could be used most effectively.

A key part of the strategy was moving beyond lead volume alone. Rather than optimising purely for the number of enquiries, we attached an estimated commercial value to each submission and fed that back into the campaigns, so bidding worked toward the enquiries most likely to translate into valuable bookings, not just the cheapest clicks. Alongside this, we cleaned up the underlying measurement and regularly validated our numbers against Appear Here’s own data, keeping reporting grounded in real commercial outcomes rather than platform-reported figures alone.