CASE STUDY

Plantation Villa

CASE STUDY

The problem

Plantation Villa is a holistic wellness retreat with centres in both Sri Lanka and the UK, offering transformational Ayurveda experiences rooted in yoga, meditation, nutrition, nature and Buddhist philosophy. After working with agencies previously and not seeing the level of performance, clarity or commercial impact they needed, Plantation Villa required a more strategic approach to digital marketing.

The challenge was not simply to generate more traffic, but to build greater awareness for both retreat locations, attract the right audiences across different stages of the wellness journey, and turn interest into measurable online bookings through their new website and booking system.

The results

Generated a combined ROAS of 4.4 times ad spend in the first 8 weeks of advertising on Meta and Google

Established tracking across key advertising enquiry paths, capturing online bookings and form submissions to better measure campaign performance.

The goal

To increase awareness and drive measurable online bookings for both the UK and Sri Lanka retreats, using a connected performance strategy across Meta, Google and Mailchimp that improved visibility, nurtured prospective guests and supported more efficient booking growth.

The solution

To help Plantation Villa increase awareness and drive more online bookings, we launched an effective performance strategy across Meta, Google and Mailchimp for both the UK and Sri Lanka retreat locations. Each campaign was built with tailored messaging and creative for the relevant site, balancing promotional offers with service-led messaging that highlighted Plantation Villa’s holistic wellness retreats, Ayurveda expertise, peaceful locations and broader guest experience.

Alongside the media activity, we supported the transition to Plantation Villa’s new website and booking system by helping ensure the right tracking was in place for paid advertising. This included checking that key conversion actions, such as online bookings and enquiries, could be measured correctly through the new setup. While the new website was still being finalised, we also created a temporary trackable enquiry form so campaigns could continue to capture intent and generate measurable leads during the transition period.

Email retention was also introduced as an important part of the wider strategy. Rather than sending campaigns to a broad database that included less engaged contacts, we refined the approach so Plantation Villa’s monthly newsletter and sales-led email could be sent to a more engaged audience. This helped improve the quality of communication with past guests and previous enquirers, supporting repeat interest, timely promotions and a more consistent path from awareness through to booking.

I’ve worked with SOMO since 2019 and have enlisted their services at multiple businesses.

I can honestly say you’ll be hard pushed to find a more genuine, hard working, high performing agency. No ask is ever too big and they truly feel like an extension of your team.

Thanks to everyone at SOMO, you are true superstars!

James Brewer, Appear Here.