CASE STUDY

&Dine

CASE STUDY

The problem

&Dine was a start-up with big goals when they were introduced to SOMO. Entering the challenging food delivery industry with a niche USP of home-cooked meals delivered to your door, they had a great idea and tapped into a gap in the London market.

With limited success with direct sales in the B2C space despite using several performance agencies, it was identified that not only did &Dine need to grow their customer base to achieve sales but also to achieve a profitable customer lifetime value.

Tapping into the lucrative B2B space was also on the horizon, with SOMO tasked to develop this digital customer acquisition & retention strategy, and then bring it to life with creative partner agency, Spring The Agency.

The results

300% increase in online sales in the first two months since SOMO took over performance marketing.

Consistent and steady growth achieved with monthly revenue records consistently broken.

Launch of new B2B revenue stream resulted in &Dine’s best performing quarter ever.

The goal

To take this exciting start-up to the next level by building brand awareness, acquiring new loyal customers which was vital to the long term success of the business.

The solution

Firstly, we completed an audit of existing channels to identify key opportunities and position in the market. This enabled us to implement a multi-step strategy to convert the high-intent audience at the bottom of the funnel as well as raise awareness of the business for those just entering the funnel.

We then rebuilt their email and SMS automated marketing flows, to stay at the forefront of customers minds to incease their lifetime value and retarget those who disengage.

On paid social we built out key audience before launching Meta and Google advertising. Targeting potential customers within London who had shown intent. We split out our campaigns using key dates, seasonal periods and particular cuisine interests to maximise conversions.

When &Dine introduced the ‘Biz’ B2B section of their business offering, we built out and launched ad campaigns targeting London-based offices. Ongoing CRO recommendations were implemented to optimise the new landing page performance and improve the conversion rate.

“Partnering with SOMO has been an extraordinary journey. From our very first conversation, it was clear they fully grasped the essence of &Dine. The SOMO team didn’t just meet our expectations; they exceeded them, assisting us in areas ranging from intricate email strategies to captivating ad creatives. The impact has been phenomenal — with exceptional growth and remarkable lead generation, we’ve watched &Dine expand and scale at an impressive rate. A heartfelt thank you to SOMO for being pivotal in our journey.”️

Charles Brafman, &Dine.