CASE STUDY
AUTO ARTISAN
CASE STUDY
The problem
The majority of Auto Artisan’s business came from word of mouth and referrals and had not been able to grow its business through paid traffic. When Auto Artisan came to SOMO, they knew they needed to utilise paid traffic to grow their business.
The results
773% online leads growth after initial launch
Delivered over 5,000 leads to the business since we started with them
Upgraded to new workshop with twice the capacity
The goal
Build a highly profitable customer acquisition sales funnel that consistently delivers high-quality leads for the Auto Artisan sales team.
The solution
Our strategy was to highlight Auto Artisan’s authenticity and leadership to position them as industry leaders. After a site audit, we worked closely with the in-house web team to optimise the landing pages, creating a user-friendly experience optimised for conversions.
With the groundwork laid, we set about to overhaul the search account. On social we led with bespoke video creative, building separate funnels for the various services Auto Artisan offered. We used LinkedIn to target high-value customers, while YouTube ads further increased brand awareness, opening up a new audience of relevant auto enthusiasts.
An automated email marketing strategy was the final piece of our multi-channel customer acquisition arsenal. By using an existing CRM, we provided a seamless way to nurture new leads and increase the lifetime value of their customers.
In 6 short months, we’ve achieved exponential month-on-month growth and helped our partner open up a new 200-metre square workshop. Auto Artisan now has a bigger space and team made possible through a lead generation funnel, which consistently generates new business.
“I have personally worked with SOMO and the lovely Lisa and Sabrina for quite a few years, and I could not be happier! Don’t even think twice, you get what you pay for. If you want budget… SOMO is not for you, if you want results, you will get it with SOMO.”
Some tactics used
Facebook and Instagram advertising
Google Search
YouTube ads
LinkedIn marketing
Email nurture journeys
Customer Nurture Journey
Loyalty Programme
Messenger BOT to drive in-store purchases
CASE STUDIES
Tried and tested. See the results for yourself
See what our clients have to say about our work.
How can we help you improve your business?
Book a meeting with us and let's find out if we are the right fit for your project. No strings attached.
End-to-end payments and financial management in a single solution. Meet the right platform to help realize.
How can we help you improve your business?
Book a meeting with us and let's find out if we are the right fit for your project. No strings attached.
End-to-end payments and financial management in a single solution. Meet the right platform to help realize.