After auditing the website, we identified several factors that were negatively impacting the conversion rate. Collaborating closely with Baba Tree’s web designer, we revamped the retail and wholesale landing pages to enhance user experience and increase conversions. We also leveraged the website to grow the customer database by implementing entry and exit pop-ups and introducing a first-time customer offer to capture leads more effectively.

To strengthen customer relationships and drive recurring revenue, we launched a series of email automation flows via Klaviyo. These flows were designed to nurture the existing customer base, re-engage lapsed buyers, and recover abandoned carts—creating an additional, low-touch yet consistently effective revenue stream.

On the paid media side, we built out and optimised Baba Tree’s Meta and Google advertising accounts, using them as core channels for month-on-month conversion growth. We developed a range of evergreen creative assets tailored to key sales periods, enabling us to drive steady performance. Through regular performance reviews, we tested and refined ad variations to boost conversions while keeping acquisition costs in check.

We continued to capitalise on Baba Tree’s established peak sales periods, but with added strategic execution across paid media and email marketing. This integrated approach resulted in their most successful month on record and demonstrated the value of combining seasonal momentum with a well-rounded marketing strategy.