CASE STUDY

Dom’s Subs

CASE STUDY

The problem

When SOMO were first introduced to Dom’s Subs, they did not have any form of customer acquisition strategy or customer retention strategy in place. Not only did this negatively impact their potential, but also put them at a disadvantage against competitors in the local area.

Dom’s Subs were missing a huge opportunity to grow both brand awareness and their customer database, which we highlighted as the foundations of building a successful business.

By adopting an effective acquisition and retention strategy, Dom’s Subs would have the potential to target a wider audience, retarget previous customers and push engagement to lead to sales.

The results

66% (and growing) increase in average monthly revenue

Hundreds of app downloads driven to increase customer retention and loyalty

A reliable and consistent stream of monthly online revenue generated

The introduction of B2B campaigns resulted in record-breaking results

The goal

To effectively build out Dom’s Subs marketing funnel from multiple channels to generate a consistent revenue stream from both B2C and B2B customers.

The solution

We created several email automation flows to engage new subscribers and re-engage lapsed customers. This helped strengthen brand connection by keeping Dom’s Subs top of mind for lunchtime decisions.

To further engage the existing database, we scheduled monthly email and SMS campaigns featuring exclusive offers, new product launches, and promotions tied to key calendar dates.

As part of our paid media strategy, we launched Meta and Google campaigns to support both B2C and B2B sales. This included full ad account setup, campaign builds, and creative production. Within Google Ads, we implemented brand, non-brand, and Performance Max campaigns to drive conversions within budget.

Recognising the growing activity on the Dom’s Subs app, we introduced a Meta app install campaign to boost downloads, encourage direct ordering, and build app loyalty. We complemented this with scheduled push notifications to highlight offers, reminders, and key events.