Paid Social Agency
Grow your revenue with Paid Social Advertising
Ensure your paid social media campaigns are run effectively with SOMO, a badged Meta Advertising Partner.
Elite Body Contouring
Lug+Carrie
Boss
Color Tile
City of Sydney
Clinimed
Unlock Growth with Strategic Paid Social Advertising
Paid Social Advertising is a strategic must-have for growing modern brands.
With rich demographic and interest-based data, brands can pinpoint exactly who sees their content. Whether you’re targeting business leaders on LinkedIn or highly engaged Gen Z TikTok users, paid social gives you the power to put your message in front of the right audience.
It’s flexible. Tell your story through a wide range of different formats that cater to the individual social platforms strengths and varied objectives, be it brand awareness, website traffic, or conversions. Additionally, budget flexibility means businesses of all sizes can benefit.
Finally, the analytics are invaluable. Gain insights into who’s engaging, what’s resonating, and where improvements are needed. This data-driven approach ensures every dollar spent is accountable and optimised.
Social Media Advertising Platforms
Facebook Advertising
Tap into billions of daily active users on Facebook with thumb stopping creative that sells.
Instagram Advertising
Engage and build your brand through the leading mobile first visually focused platform.
Pinterest Advertising
Don't disrupt, inspire. Reach the planners of social media and grow your business with Pinterest.
TikTok Advertising
Not just for Gen Z, TikTok users are highly active, very engaged and rapidly growing.
Twitter / X Advertising
X or formally Twitter has a highly affluent user base, with unique targeting capabilities and ad options.
LinkedIn Advertising
The social media platform for B2B marketing. Reach working professionals with LinkedIn's rapidly developing ad capabilities.
Reddit Advertising
Connect with communities seeking products & recommendations. Reddit Ads drives action & influences purchasing decisions.
Key Benefits
Precision Targeting
Pinpoint your audience based on demographics and interests for maximum engagement.
Flexible Storytelling
Tell your brand story through diverse formats, catering to each platform’s strengths.
Data-Driven Optimization
Gain invaluable insights to optimize every dollar spent, ensuring maximum impact.
GOOGLE REVIEWS
We go above and beyond for our clients
Tracey Long
21/03/2023
A great agency that focuses on results. Good communication and an excellent grasp of paid digital advertising strategies.
Pete
20/02/2023
We have used a few different agencies for our marketing on our journey. We were then strongly recommended to SOMO and they have easily been the best performers. Couldn't be mor satisfied.
Leanne McGirr
19/01/2023
Highly recommend the SOMO team, we worked together for a year and a half on paid search campaigns. Neil, Nick and the team were a pleasure to work with, they took the time to get to know our business and made recommendations which showed they understood our goals. Not only did our lead volume grow, but the quality of the leads increased which boosted business performance. Great results.
Anna Robertson
30/09/2022
Working with SOMO is a total pleasure and it's had a huge positive impact on YEVU's brand awareness and sales, allowing us to grow as a social enterprise and fashion brand. We were selling around 30-40 units per month on the online store and since we’ve been working with them and we’ve managed to increase that ten fold. We have been able to renovate and expand our workshop so that we can house 17 full-time staff and 3 apprentices, doubling our staff. I would recommend SOMO to anyone wanting to grow with an agency that truly cares about your success.
Tia Saunders
25/09/2022
Lisa and the team are an absolute pleasure to work with, from the strategy phase to execution the team is very responsive and knowledgeable, helping us to scale our business online and achieve our highest months of revenue ever.
Hayley Pardoe
16/02/2022
We love working with SOMO. They are what a great partnership is all about: incredibly collaborative, always pushing us to be better and always there when we need them. Highly recommend.
Camille Pylypczak
19/01/2022
We have had a great experience working with SOMO. They've helped boost our brand awareness in the competitive beauty space, and our sales continue to grow month over month with their support. The team is very knowledgable, helpful, and a pleasure to work with.
Clara Smith
26/11/2021
Moving into the digital advertising space has been seamless with SOMO's help. We have broadened our reach and digital presence, and continue to enjoy year on year uplift in performance. Thanks to Neil and the team at SOMO.
Tony Trevaskis
26/11/2021
Neil and the team are great to work with. Very flexible with tailoring your campaings to suit your needs as well as keeping you informed of their results. Highly recommend!
Lee Dekel
05/10/2021
SOMO is an amazing company. I took Neil’s advice at the start of the pandemic to invest in digital marketing, against my own instincts, and it turned out to be the best investment I ever made in my business. They were lovely to work with and our sales soared during a period that saw many similar-sized businesses shut down entirely.
HIGHLY recommend hiring them, even if you’re running a tight ship. They really understand the digital market and are constantly looking for ways to improve on their methods of reaching new audiences.
ABOUT US
Our Expertise. Your Growth.
SOMO is a boutique digital marketing agency that takes pride in helping ambitious businesses grow.
Gleaning strategic insights from quality data is at the heart of everything we do. Our supportive structure is built to reward smart experimentation, learning and long term growth.
CASE STUDIES
We let the results do the talking
Growth stories featuring our partners achieving their business goals.
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Paid Social Agency FAQs
Which platform is best for paid social advertising?
The best platform is the one that matches the audience, offer, creative and campaign objective. Meta offers broad consumer reach and strong retargeting options; LinkedIn can reach professional audiences; TikTok, Pinterest and Reddit serve different behaviours and communities. SOMO reviews where customers spend attention and what each platform can measure before recommending a test, rather than choosing by popularity alone.
How much budget is needed for paid social?
Budget depends on audience size, campaign objective, platform costs, creative volume and the conversion data required for a fair test. A small budget spread across too many audiences and platforms can leave every campaign under-informed. SOMO sets a focused starting plan, protects enough spend for proven activity and reserves a controlled portion for learning about new audiences or creative ideas.
How do audience targeting and retargeting work in paid social?
Platforms use signals such as interests, demographics, professional attributes and previous interactions to decide who may see an ad. Retargeting reaches people who have already visited, engaged or purchased, subject to consent and platform rules. SOMO combines suitable first-party data with platform targeting, while avoiding audiences so narrow that delivery becomes expensive or the same people see the ads too often.
What is creative testing in paid social?
Creative testing compares distinct ideas, formats, hooks or messages to learn what drives the desired response. The number and pace of variations should reflect spend, audience size and how quickly performance changes. SOMO uses a clear testing question and feeds the result back into production, so new creative builds on evidence instead of becoming a constant stream of minor edits with no learning value.
How is paid social performance measured?
The primary measure should match the objective, such as qualified leads, sales, customer acquisition cost or incremental reach. Click-through rate, video retention and frequency help explain creative and delivery, while attribution data shows how social contributes across a longer journey. SOMO reads platform results alongside analytics and business data, recognising that no single attribution view captures every influence perfectly.
Contact Us
Have a project in mind?
Get in touch with our team to develop an achievable marketing strategy.