To successfully introduce Skandy to the UK market, we began by crafting a launch strategy that positioned the brand as the go-to destination for Swedish sweets – an untapped niche in the UK. Skandy was one of the first to bring this unique offering to British consumers, allowing us to capitalise on a growing social media trend and establish strong brand differentiation from day one.

We rolled out a full-funnel Google Ads strategy, combining both branded and non-branded search campaigns alongside Shopping ads to capture intent across various customer journeys. In parallel, we launched a robust Meta advertising strategy targeting both new and returning customers. Using data-driven insights, we tested and refined a wide range of creative angles, formats, hooks, and copy variations to drive optimal performance and efficiently segment audiences.

As our paid strategy matured, we began to see clear revenue streams emerge from both new and returning customer groups. To support long-term growth and maximise customer lifetime value, we also implemented a comprehensive email marketing strategy. This included automated flows triggered by key actions, such as first-time signups, purchases, and lapses in engagement, to drive retention and repeat purchases.

In addition to automations, we introduced monthly email campaigns aligned with seasonal events and gifting moments like Valentine’s Day, reminding customers to stock up on sweets for the occasion. Over time, Skandy’s email database has grown consistently stronger, becoming a powerful channel for ongoing engagement and conversion.