CASE STUDY

RVTS

CASE STUDY

The problem

Remote Vocational Training Scheme, or RVTS, is a niche service that provides training for remote GPs in rural areas of Australia. RVTS needs to fight for market share amongst larger more established organisations with greater brand awareness.

The results

RVTS is now firmly on the map and growing year-over-year despite the limitations of COVID lockdowns.

Working with SOMO has resulted in:

Double-digit year-over-year growth, a phenomenal achievement considering Australia’s lockdown

Twice as many applicants applied to positions than in previous years

Over 1 million impressions and 250 leads, which raised brand awareness to unprecedented levels

The goal

Raise awareness about RVTS with a niche community so that they can provide vocational training schemes for doctors in rural areas that are in critical need. To execute this goal, we utilised real-life stories from RVTS in tried and tested acquisition funnels.

The solution

First, we conducted an audit of previous advertising efforts and had a deep dive into the brand’s business services and core mission. Using the information we gathered, we presented our customer acquisition strategy, which was approved and implemented.

Next, we built a new mobile-first creative that highlighted rich stories from RVTS and people who used their program to emphasise the critical work RVTS is doing.

Using the creatives, we rolled out ads across the Meta network, Google, and Bing.

We took insights from each campaign and implemented key learnings to iterate and grow with each acquisition round. Constant optimisations to channel selection, creatives, and website CRO, all contributed to the success of our ongoing work with this great Australian institution.

“Moving into the digital advertising space has been seamless with SOMO’s help. We have broadened our reach and digital presence, and continue to enjoy year-on-year uplift in performance. Thanks to Neil and the team at SOMO”

Clara Smith, Quality & Governance Manager at RVTS