CASE STUDY

Elecbrakes

CASE STUDY

The problem

A challenger brand, Elecbrakes have an amazing product, fighting for market share amongst established rivals in a sector that isn’t receptive to change.

Our challenge is to take a very functional product that isn’t the most social media friendly and ensure it hits the right audience, captures attention, and sells.

The results

Meta ROAS increased from 0.11 to 3.73

26.9% average monthly revenue growth

Meta transformed into a highly profitable acquisition channel

The goal

Turn Facebook & Instagram advertising into a highly profitable channel with creative that cuts through, captures attention and sends more relevant traffic onto the website to purchase.

The solution

After conducting our initial audit we presented our website CRO changes and rebuilt the ad account, with a core focus on direct response customer acquisition.

Prior to ‘going live’ on the new ad account structure, we created new ad creatives using the client’s existing assets, these creatives were built with social first principles and soon translated to improved click-through rates, lower cost per sales and higher Return On Ad Spend.

“Neil, Adam, Christina and the team at SOMO have been an absolute delight to work with. I’ve worked in an agency myself previously and so have a high expectations of agencies that I now collaborate with as an in-house marketer. These guys totally outdid that expectation. They went above and beyond and have produced fantastic Facebook/Instagram ad campaigns that have exceeded our agreed ROI. They keep bringing even more value to the table than I was hoping for. Can’t recommend them enough.”

Jazz Andrews, Marketing Manager at Elecbrakes