CASE STUDY
CliniMed
CASE STUDY
The problem
CliniMed Aesthetics is a new comer to the Australian aesthetics industry. They sell TGA approved non surgical aesthetic devices for health, wellness & beauty practitioners throughout Australia and New Zealand and needed to establish themselves in a competitive market with global leaders.
The results
108 leads in the first complete month of advertising
Exceeded initial KPIs with 100+ leads every month since launch, providing the business with a consistent and reliable stream of new customer opportunities
Initial sales goals exceeded by 348% ensuring a highly successful new business launch
The goal
Drive new device leads for the sales team, build CliniMed’s profile in Australia and build the database for the long term sales cycle.
The solution
The strategy for CliniMed was designed to maximise impact with a limited budget, focusing on creating effective ads and copy for each device. Employing Meta Ads and instant forms, the method improved customer engagement and made the lead generation process more efficient. Automated lead transfers to Active Campaign further improved efficiency.
This cost-effective, targeted approach yielded strong results in the first six months, paving the way for the successful launch of new devices.
“SOMO is a strong business partner for CliniMed Aesthetics having helped us grow our database through lead-generating social media campaigns. Thank you Team SOMO!”
Jorgen Kristoffersen, CliniMed Aesthetics.
Some tactics used
Facebook and Instagram advertising
Instant forms tailored for each device
Meta advertising
Tailored Meta ad copy for all stages of the funnel
A/B testing finding the most cost-effective audience
CASE STUDIES
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