CASE STUDY

OSEI-DURO

CASE STUDY

The problem

Osei-Duro were referred to us by a mutual connection at YEVU. Similarly to YEVU, Osei-Duro has an established brand with a loyal customer base, but online sales were inconsistent.

Before working with us, they had been running paid social media ads with other agencies with limited success.

The results

An overnight success, 10 years in the making, Osei-Duro had a great brand and products,
and with the right digital advertising strategy and tools we were able to help them take their business to the next level.

These efforts resulted in:

Doubled average monthly revenue in the first month of working together

7-figure YOY revenue growth

The highest ever daily, monthly, and annual revenue

The goal

Introduce email marketing and implement a customer acquisition and retention strategy that would take this amazing brand to the world.

The solution

The first step was to add email to their marketing mix. We migrated Osei-Duro over to Klaviyo and added 5 additional flows with split tests to nurture and convert existing customers while re-engaging lapsed customers and browsers.

On social, we built out their re-marketing stacks to help keep the brand top of mind for longer and convert more potential customers who had shown interest.

We then turned our attention to the top of funnel. Through a range of testing, we gradually expanded the brand’s following, tapping into new audiences and markets as sales poured in from all over the US, Canada, and Australia. By adding Google Shopping to the mix and increasing sales every month, SOMO has helped put this amazing brand and their product in the hands of new customers.