CASE STUDY

AUTO ARTISAN

CASE STUDY

The problem

The majority of Auto Artisan’s business came from word of mouth and referrals and had not been able to grow its business through paid traffic. When Auto Artisan came to SOMO, they knew they needed to utilise paid traffic to grow their business.

The results

773% online leads growth after initial launch

Delivered over 5,000 leads to the business since we started with them

Upgraded to new workshop with twice the capacity

The goal

Build a highly profitable customer acquisition sales funnel that consistently delivers high-quality leads for the Auto Artisan sales team.

The solution

Our strategy was to highlight Auto Artisan’s authenticity and leadership to position them as industry leaders. After a site audit, we worked closely with the in-house web team to optimise the landing pages, creating a user-friendly experience optimised for conversions.

With the groundwork laid, we set about to overhaul the search account. On social we led with bespoke video creative, building separate funnels for the various services Auto Artisan offered. We used LinkedIn to target high-value customers, while YouTube ads further increased brand awareness, opening up a new audience of relevant auto enthusiasts.

An automated email marketing strategy was the final piece of our multi-channel customer acquisition arsenal. By using an existing CRM, we provided a seamless way to nurture new leads and increase the lifetime value of their customers.

In 6 short months, we’ve achieved exponential month-on-month growth and helped our partner open up a new 200-metre square workshop. Auto Artisan now has a bigger space and team made possible through a lead generation funnel, which consistently generates new business.

“I have personally worked with SOMO and the lovely Lisa and Sabrina for quite a few years, and I could not be happier! Don’t even think twice, you get what you pay for. If you want budget… SOMO is not for you, if you want results, you will get it with SOMO.”

Bora Bright, Chief Development Officer, Auto Artisan