CASE STUDY

Community Early Learning Australia (CELA)

CASE STUDY

The problem

CELA have over 40 years of experience as an Early Childhood Education and Care sector experts recognised by the Australian government.

They came to SOMO as they needed to see an immediate uplift in their sales. They had worked with a marketing agency previously, which had delivered disappointing results, leading them to be hesitant.

The results

1,847% increase in Meta Ads attributed bookings and 122% increase in Google Ads conversions YoY in the first year working together

330% increase MoM in Google Conversions after our recommendations were implemented

Successfully increasing brand awareness by building a strong Meta community in a niche industry with highly engaged Meta ads accumulating hundreds of reactions, comments, shares and saves

The goal

Their short-term goal was to increase the number of registrations for workshops and online training courses by 20%. Their longer-term goal was to increase brand awareness of CELA as a Peak Body in providing Early Education and Care Training.

The solution

We initiated the project with a comprehensive audit of all channels, including CMS, Website, Meta and Google, with recommendations to improve all. Additionally, we devised a full-funnel acquisition strategy focusing on both customer acquisition and nurturing with precise audience targeting and vigorous ad testing and optimisation on Meta.

To further amplify CELA’s digital presence, we worked in an advisory role for Google Ads, which were managed in-house, and tested additional channels, including both Pinterest and LinkedIn ads.