CASE STUDY

Decktec

CASE STUDY

The problem

Decktec has an amazing product but it’s targeted at a historically stubborn audience of tradies who are resistant to change. They had used other agencies in the past with limited success.

The results

New monthly sales record achieved within the first three months of starting with SOMO

Increased database by over 500% in first 6 months

449% increase in YOY online revenue

The goal

The main objective is to consistently increase monthly revenue, however as the consideration period for this project can be long our secondary objective is to grow the database via a lead gen magnet.

The solution

Building trust amongst a sceptical audience was vital to success, influencer marketing and generating social proof were key areas for optimisation and growth.

Another key piece in our acquisition & retention funnel was email and SMS marketing. We set up extensive email flows to nurture new subscribers and continually engage with them during the long consideration period (emails spanning 8 months).

Our automated flows ran alongside our regular email & SMS campaigns to ensure Decktec remained top of mind the next time tradies were quoting a job.

“We have used a few different agencies for our marketing on our journey. We were then strongly recommended to SOMO and they have easily been the best performers. Couldn’t be more satisfied.”

Pete Hass, Co-Founder at Decktec