CASE STUDY

Elite Body Contouring

CASE STUDY

The problem

When we started working with Elite Body Contouring they already had a strong business and brand. They had established themselves as Sydney’s premier Body Contouring Clinic over the past few years. However, there was still room for improvement in their digital advertising approach.

While they were investing in digital advertising and agencies, they needed to refine their strategy for paid social, as their performance was poor and they were not getting the most out of their advertising budget.

The results

A 268% increase in inbound leads in the first 4 weeks

12 new clinics since we started working together 3 years ago

Month on month business growth

The goal

Build a highly profitable digital customer acquisition sales funnel that consistently delivers bookings across all clinics.

The solution

After our initial strategy meeting, we audited Elite Body Contouring’s ad accounts and soon identified several areas of improvement.

The first step was to overhaul the tracking. We then created bespoke creative built for social and mobile, incorporating video.

As paid social performance drastically improved and new clinics continue to open, we have incorporated an influencer content creation strategy to bring more relevant content to each suburb and have begun to expand into other media channels.

A true team effort from client and agency, forming an unstoppable partnership that has resulted in new clinic openings, record sales and incredible month-on-month growth.

“We’ve worked with the team at SOMO for a number of years now and would definitely recommend them to any business who is looking to generate a strong return on their digital activities! The level of service that they provide is second to none – both in their expertise, as well as in how they treat their clients. They have truly become a part of our team by making ‘our business ‘- their business.

Long story short, if you’re looking for a strong agency where you’re not just another client, then look no further!”

Jagan Lamb, Head of Marketing, Elite Body Contouring