CASE STUDY

SLERP

CASE STUDY

The problem

As a new challenger brand taking on established food delivery aggregators, such as Deliveroo and UberEats, and eCommerce platforms, such as Shopify, Slerp needed a robust customer acquisition funnel to compete in a highly competitive market.

The results

We worked with the Slerp sales, development and marketing teams to optimise various business sections and improve the product experience and customer acquisition funnels.

Working with SOMO has resulted in:

An improved on-site conversion rate of 121%

Month-on-month high-quality lead growth

Securing a US$10 million investor funding

The goal

Help Slerp reach relevant audiences in hospitality and raise awareness about this innovative tech company for business owners and key decision-makers.

The solution

The first plan of attack was to refine the strategy for paid search (via Google) by working closely with the sales and marketing teams at Slerp. From here, we identified campaign groups and established targeted messaging. This included in-depth research and implementation surrounding keywords, responsive search ads and relevant ad extensions for multiple services Slerp has to offer the hospitality sector.

In addition, through utilising Google Optimise we improved the conversion rate of Slerp’s website. Examples include conducting A/B tests on specific landing pages as well as testing different CTA options to see which variations ultimately led to more conversions. and launched a blog to improve SEO and establish trust.

Once conversion rates were stable and paid search (via Google) provided a consistent and cost-effective stream of new leads, we launched Meta Ads (formerly Facebook Advertising) to support lead generation and grow brand awareness.

“A boutique agency that really cares about their clients and, most importantly, delivering outcomes. They are a great extension to our in-house team and allow us to drive digital marketing efforts forwards continually.”

JP Then – Slerp Co-Founder