CASE STUDY

YEVU

CASE STUDY

The problem

YEVU had established a loyal but relatively small customer base. The majority of their sales came through pop-up shops, and their online sales were inconsistent.

YEVU knew that it needed to grow its customer base and have consistent online sales to continue to grow as a brand.

The results

7-figure growth

Volume of products sold increased tenfold

Internal production staff tripled to 27 full time
75% female

The goal

Share the YEVU brand with a wider audience, increase online sales, and grow the brand in Australia and abroad.

The solution

First step was to audit exisiting channels and map our the growth plan. We identified the key channels for improvement and outlined how we would target new customers.

We overhauled the existing email flows and developed new ones. The email flows were split into segments to nurture new customers and recapture existing customers.

On Meta, we targeted new YEVU customers across Meta with highly engaging creatives built for platform. The ads reached worldwide audiences to help YEVU break out from the Australian market, bringing in new customers from New Zealand, North America, UK and European markets.

A Google search strategy was implemented with Google Shopping and later Performance Max ads the key drivers of success on this channel.

Throughout the four year relationship we work close with the YEVU team to consult and advise ensuring key dates and activity are planned and supported to maximise revenue opportunities.

“Couldn’t recommend SOMO more, since we’ve been working with them we’ve transformed our online business, growing month on month and consistently beating all of our online records.”

Anna Robertson, Founder at YEVU