PPC Agency
Skyrocket Your Results with Pay-Per-Click Advertising
Gain maximum impact & ROI with our team of PPC experts
Elite Body Contouring
Lug+Carrie
Boss
Color Tile
City of Sydney
Clinimed
Serve engaging ads to people searching for the products or services you offer.
Advertise on search engines and partner websites through sponsored listings and only pay when a person clicks on the ad with pay-per-click (PPC) advertising.
The team at SOMO adopt the latest best practices and platform capabilities to ensure you maximise your search media spend and return on investment.
Target your customer base with PPC
PPC Consultancy
Design and implement paid digital advertising campaigns to increase brand awareness and generate leads and sales.
eCommerce PPC
Drive more revenue by reaching new customers who are actively seeking products you sell.
YouTube Advertising
Create attention grabbing video ads across the suite of YouTube ads for greater brand awareness and sales.
Google Shopping
Display your products across the Google Shopping network and find new customers who are ready to buy.
Google Ads
Google Ads offers vast reach with precise intent-based targeting across search, display, and video.
Microsoft Advertising
Tap into different audience groups who choose to use Bing as their search engine of choice.
Display Advertising
Combine text, images, and URLs in one advertisement optimised for your audience.
GOOGLE REVIEWS
We go above and beyond for our clients
Tracey Long
21/03/2023
A great agency that focuses on results. Good communication and an excellent grasp of paid digital advertising strategies.
Pete
20/02/2023
We have used a few different agencies for our marketing on our journey. We were then strongly recommended to SOMO and they have easily been the best performers. Couldn't be mor satisfied.
Leanne McGirr
19/01/2023
Highly recommend the SOMO team, we worked together for a year and a half on paid search campaigns. Neil, Nick and the team were a pleasure to work with, they took the time to get to know our business and made recommendations which showed they understood our goals. Not only did our lead volume grow, but the quality of the leads increased which boosted business performance. Great results.
Anna Robertson
30/09/2022
Working with SOMO is a total pleasure and it's had a huge positive impact on YEVU's brand awareness and sales, allowing us to grow as a social enterprise and fashion brand. We were selling around 30-40 units per month on the online store and since we’ve been working with them and we’ve managed to increase that ten fold. We have been able to renovate and expand our workshop so that we can house 17 full-time staff and 3 apprentices, doubling our staff. I would recommend SOMO to anyone wanting to grow with an agency that truly cares about your success.
Tia Saunders
25/09/2022
Lisa and the team are an absolute pleasure to work with, from the strategy phase to execution the team is very responsive and knowledgeable, helping us to scale our business online and achieve our highest months of revenue ever.
Hayley Pardoe
16/02/2022
We love working with SOMO. They are what a great partnership is all about: incredibly collaborative, always pushing us to be better and always there when we need them. Highly recommend.
Camille Pylypczak
19/01/2022
We have had a great experience working with SOMO. They've helped boost our brand awareness in the competitive beauty space, and our sales continue to grow month over month with their support. The team is very knowledgable, helpful, and a pleasure to work with.
Clara Smith
26/11/2021
Moving into the digital advertising space has been seamless with SOMO's help. We have broadened our reach and digital presence, and continue to enjoy year on year uplift in performance. Thanks to Neil and the team at SOMO.
Tony Trevaskis
26/11/2021
Neil and the team are great to work with. Very flexible with tailoring your campaings to suit your needs as well as keeping you informed of their results. Highly recommend!
Lee Dekel
05/10/2021
SOMO is an amazing company. I took Neil’s advice at the start of the pandemic to invest in digital marketing, against my own instincts, and it turned out to be the best investment I ever made in my business. They were lovely to work with and our sales soared during a period that saw many similar-sized businesses shut down entirely.
HIGHLY recommend hiring them, even if you’re running a tight ship. They really understand the digital market and are constantly looking for ways to improve on their methods of reaching new audiences.
ABOUT US
Our Expertise. Your Growth.
SOMO is a boutique digital marketing agency that takes pride in helping ambitious businesses grow.
Gleaning strategic insights from quality data is at the heart of everything we do. Our supportive structure is built to reward smart experimentation, learning and long term growth.
CASE STUDIES
We let the results do the talking
Growth stories featuring our partners achieving their business goals.
BLOG
Find Tips, Insights, and Advice on Digital Marketing
Related Services
Paid Social
Reach customers on the most used search engine in the world.
Google Shopping
Display products at the top of Google and find potential customers.
Digital Marketing Strategy
Help your business attain specific goals through carefully selected marketing strategies.
Data Studio Reporting
Customise reports with data-driven marketing insights to help to understand and optimise performance.
PPC Agency FAQs
What is PPC advertising and how does it work?
PPC means pay-per-click: the advertiser pays when someone clicks an ad. In paid search, ads can appear when a query matches the campaign’s keywords and targeting. An auction considers the bid and the expected quality of the ad experience. The objective is not to buy the most clicks; it is to attract relevant visitors who are likely to complete a valuable action.
What affects the cost per click in Google Ads?
Cost per click changes with competition, search intent, location, device, bid strategy and the relevance of the keyword, ad and landing page. High commercial intent often costs more because more advertisers value the same query. SOMO looks beyond the cheapest click and assesses cost against conversion rate, lead quality, margin and customer value to decide which auctions are commercially worthwhile.
Can a PPC agency take over an existing Google Ads account?
Conversion tracking tells the platform and the marketing team which clicks lead to sales, qualified enquiries or other valuable actions. Without it, automated bidding learns from incomplete signals and budget decisions rely on traffic rather than outcomes. SOMO validates the important events, their values and any CRM or eCommerce hand-off before using them to judge or optimise campaign performance.
How do landing pages affect PPC performance?
A landing page influences both the cost and the conversion value of paid traffic. It should match the search intent and ad message, load quickly and make the next step clear. Weak alignment can produce expensive clicks that do not convert. SOMO reviews the journey from query to ad to page, then uses analytics and testing to identify where qualified prospects are being lost.
Why is conversion tracking essential before a PPC campaign launches?
Conversion tracking tells the platform and the marketing team which clicks lead to sales, qualified enquiries or other valuable actions. Without it, automated bidding learns from incomplete signals and budget decisions rely on traffic rather than outcomes. SOMO validates the important events, their values and any CRM or eCommerce hand-off before using them to judge or optimise campaign performance.
Contact Us
Have a project in mind?
Get in touch with our team to develop an achievable marketing strategy.