Case Studies
Partner success stories
thanks to digital advertising
with SOMO
With clients all around the world across a range of verticals, below are a range of growth stories to give you an indication of what it’s like working with SOMO and what results you can expect.
TCL
TCL needed to cut through a highly competitive consumer electronics market and strengthen brand visibility and engagement across ANZ to support retail performance.
SOMO delivered a tailored digital and paid media strategy that boosted awareness and engagement across key channels, helping reinforce TCL’s market presence and supporting continued growth.
elite body contouring
A multi-site body contouring business, they were investing heavily in digital advertising and agencies—but despite this, performance was poor, and a significant portion of their budget was being wasted.
A true team effort from client and agency, forming an unstoppable 6+ year partnership that has resulted in new clinic openings, record sales and incredible month-on-month growth.
LUG+CARRIE
Lug+Carrie wanted to expand beyond Melbourne but needed smarter acquisition to scale in new cities.
In 12 months, leads grew 71% YoY while cost per lead dropped 49%—fueling successful launches in Sydney and Brisbane.
NEUROMOVES
NeuroMoves needed to launch new gyms and drive real growth without wasting spend on the wrong leads.
In just 3 months, $285k in new revenue was generated with a 6.33 ROI—some gyms even hit capacity and built waitlists.
19/99 beauty
19/99 Beauty was focused on growing their online presence from the outset. They approached SOMO with the aim of accelerating their digital growth, and achieving global distribution both online and in-store retailers.
In the first quarter of advertising with SOMO, there was a 146% increase in sales achieved.
AUTO ARTISAN
Auto Artisan leaders in auto wrap industry but needed a consistent stream of inbound leads beyond word of mouth and referrals to help them hit their growth ambitions.
Over 5000 quality leads sent, the team moved to a new, bigger workshop to cater for their business growth.
SLERP
A tech start-up with huge ambitions and the need for the right partner to help realise them
121% increase in lead volume, rapid business growth and over US$10 million secured in investor funding.
OSEI-DURO
Osei-Duro has a great brand and products but needed the right partner and digital advertising strategy to take their business to the next level.
After the first month of working with SOMO, Osei-Duro had doubled their previous best online sales revenue.
RVTS
A great business offering an essential service for Australia's healthcare industry, RVTS had used digital agencies in the past with limited success.
Double-digit YOY growth, SOMO helped the team place more than double the number of applicants than it had in previous years.
Elecbrakes
A challenger brand, Elecbrakes have an amazing product, fighting for market share amongst established rivals in a sector that isn’t receptive to change.
Meta trasnformed into a highly profitable channel with the platform ROAS increasing from 0.11 prior to SOMO to 3.73 12 months after our work commenced
Nexba
Nexba is an Australian beverage company that is leading the fight against sugar and needed a performance agency to help them drive online sales
277% increase in new customers and a 116% increase in revenue ensuring Nexba reached a new online audience and grew.
Decktec
An Australian invention built to help tradies save time and money when laying decks, the challenge was convincing them.
Monthly sales KPIs smashed with a 449% YOY revenue growth as we converted a skeptical target audience into loyal brand advocates.
MACQUARIE UNIVERSITY
In a highly competitive market for international students, Macquarie University needed an agency that would help get them outstanding results.
A record low cost per lead contributed to two sold out events filled to maximum capacity with high quality candidates.
DIVERSE GARAGE
Diverse Garage often found customers through word of mouth. While they were successful, they knew they could grow even further if they utilised the power of outstanding digital marketing.
After commencing, Diverse Garage saw a 110% increase in monthly website leads, Google Ads conversion rate increased from 4% – 11% and Google ads cost per click reduced by 40%
CROSSTOWN DOUGHNUTS
A cult following across London, the challenge was to transform instore success into online revenue.
By implementing Ecom best practice into a traditional bricks and mortar business, online sales have continued to grow and are now a pivotal revenue channel.
OTIS OAT MILK
As a newcomer to the New Zealand oat milk market, Otis Oat Milk wanted to employ a digital media strategy to drive brand recognition and awareness.
After a 2 month brand awareness strategy we increased brand lift by 5.4pts percent – Higher than average FMCG category and Asia Pacific region. In the first month of launching conversion campaigns, they saw a 94% increase in sales year on year.
YEVU
From sporadic online sales in Australia to a global fashion social enterprise
Since working with SOMO sales have exploded with production increasing 10x to cater for new customer demands
100% Silk
100% Silk was running a successful physical retail store with a loyal following, but they faced challenges in growing their online store. They needed to turn their online store into a consistent and reliable source of revenue.
In the first year of advertising with SOMO, there was a 536% YoY growth in revenue achieved.
&dine
&Dine was a start-up with big goals when they were introduced to SOMO. Entering the challenging food delivery industry with a niche USP of home-cooked meals delivered to your door, they had a great idea and tapped into a gap in the London market.
After two months of SOMO managing performance marketing, there was a 300% increase in online sales.
Baba Tree
Baba Tree sought to elevate its online presence and boost digital sales for its handcrafted baskets.
In just four months, the customer database grew 260%, with a 176% lift in monthly revenue and 74% more from email flows.
Urban Greens
Urban Greens wanted to grow footfall and brand visibility but needed a performance-driven strategy to scale fast.
With 3,000 monthly clicks and rising revenue, they’ve grown from 3 to 5 stores. Soon to be 6.
Padium
Padium, a London-based padel club, sought to increase court bookings and brand visibility but lacked a digital strategy.
In under a year, court occupancy rose from 54% to 77%, with 2,000 monthly visitors driven to their booking platform via Google and Meta ads.
Dom's Subs
Dom's Subs, a beloved sandwich shop, aimed to amplify its online presence and drive more digital orders.
Through strategic digital marketing efforts, Dom’s Subs experienced significant growth in online engagement and sales.
SKANDY
Skandy launched with big ambitions to bring Swedish pick-and-mix to the UK—but needed to build momentum fast.
In just six months, revenue grew by 838%, with a strong stream of new and returning customers growing month-on-month.
Clinimed
CliniMed Aesthetics needed to break into a crowded ANZ aesthetics market, build credibility fast, and generate qualified leads for its non-surgical devices, all within a tight budget.
SOMO delivered a focused, performance-led paid social strategy using highly targeted Meta ads and streamlined lead capture. The result was 100+ leads per month and a 348% uplift against initial sales targets, creating a scalable pipeline for growth.
CELA
CELA have 40+ years of experience as an Early Childhood Education and Care sector experts recognised by the Australian government. They came to SOMO as they needed to see an immediate uplift in their sales.
In the first year of collaboration with SOMO, there was a 1,847% surge in Meta Ads attributed bookings and a 122% rise in Google Ads conversions YoY.
